---
name: meta-ads-optimization-and-governance
description: Reads a connected Meta advertising account, detects creative fatigue and delivery decay, proposes budget and creative action as an approval package, and applies only approved changes. Use when the user asks to check Meta ads, find fatigued creatives, review ad performance, or reallocate Meta budget.
metadata:
  version: "1.1.1"
---

# meta-ads-optimization-and-governance

> **Client-neutral reusable package.** No client names, tenant or workspace identifiers, account or
> resource IDs, customer records, credentials, or internal paths. All examples are synthetic.

| | |
|---|---|
| Live catalog name | Meta Ads Optimization and Governance |
| Live category | Advertising & Commerce |
| Catalog entry | 3 |
| Internal capability ID | `CAP-PM-02` |
| Provider | Meta (Ads) |
| Availability | Candidate; validate in the active Workspace |
| Deliverable type | `limited_pilot_package` |
| Validation status | Candidate; local package validation only |
| Version | 1.1.0 |


## OLLIE Runtime integration

Use this capability under the active OLLIE Operator. Read live Workspace Context and tenant
bindings for the required inputs below; this public package supplies no client facts or authority.
Consume `ask-ollie-authority-core` for authority, `outloop-access-fallback` for recovery and
resource verification, `email-lifecycle-core` for recipients, approvals and stored-copy delivery
verification, and the bootstrapper Runtime Contract for ownership, scheduling and completion.
These owners govern execution; this Skill does not implement a competing runtime.

Select the relevant expertise below for the requested outcome. Runtime governs combining Skills,
partial use and completing missing steps with other authorized capabilities. This Skill's domain
scope does not limit the Operator's wider authorized task. Preserve domain safety restrictions.
Verify findings against source evidence and read back any resulting artifact or authorized change.

## Business outcome

Fatiguing creative is caught before performance decays, and every budget or status change carries a named approval.

## Operating modes

Read · Analyze · Draft · Write with approval

## Prerequisites — what must be true before this runs

- Workspace Context
- An approved Meta Ads grant with the required scopes
- A declared revenue or conversion source of truth

## Required inputs

| Input | Source |
|---|---|
| Approved advertising account identifier | Workspace configuration |
| Revenue or conversion source of truth | Required — see the measurement note |
| Return or cost target and monthly budget ceiling | Workspace Context — performance marketing |
| Creative inventory and the approved asset library | Workspace configuration |
| Named approver and approval channel | Configuration |

## Measurement note — do not skip

Platform-reported conversions and the client's own revenue system routinely disagree. Establish which
one is the source of truth **before** ranking anything, state it in the report, and treat the other as a
diagnostic delta rather than a second answer. Ranking creatives on the wrong basis produces confident,
wrong recommendations.

## Fatigue is a signal, not a verdict

Rising frequency with falling click-through is a candidate signal, not proof. Check spend concentration,
audience overlap, seasonality and landing-page changes before calling a creative fatigued. A creative that
is simply new and under-delivered is not fatigued.

## Boundary — state this to every client, verbatim

> Meta app review and scope approval are their own process, per app. Access granted for one app does not
> transfer to another, and a scope that has not been approved is not available regardless of what the
> workflow can express.

## Action classification

| Action class | This workflow |
|---|---|
| Read | Account structure, campaigns, ad sets, ads, creative inventory, delivery and insight metrics |
| Analyze | Fatigue signals — frequency, click-through decay, cost trend, spend concentration, creative age and refresh cadence |
| Draft | A prioritized refresh ladder and a budget-reallocation proposal, each with the evidence behind it |
| Write with approval | Budget shifts, pause and resume, and creative rotation — approved items only |
| Destructive | Deletion is **out of scope**. Pausing is the strongest reversible action available |

## Approval and delivery

The Operator applies Authority Core and the active Workspace approval policy to any requested
mutation. Email Lifecycle owns recipient classification, sending and stored-copy verification.
The action table defines this capability's domain scope; it grants no permission by itself.

## Expected output

A fatigue report ranked by opportunity, a refresh ladder with a named next action per slot, and a budget-reallocation proposal — followed, after approval, by an execution report with read-back per change.

## Synthetic placeholders used in this package

These are illustrative only. Real values come from the client's own workspace configuration and are
never written back into this package.

| Placeholder | Meaning |
|---|---|
| `META_ACCOUNT_PLACEHOLDER` | Approved advertising account |
| `APPROVER_PLACEHOLDER` | Named approver |